Remember when Domino’s was all about speed, but the pizza itself left something to be desired?
Well, instead of shying away from the criticism, they did something remarkable—they embraced it.
In 2009, Domino’s took a bold step. They didn’t just tweak the recipe; they completely reimagined it. From the crust up, they rebuilt their pizza, and then did the unthinkable: they openly admitted their flaws and declared, "Oh Yes We Did!"
What happened next was nothing short of a transformation. The same customers who once dismissed their pizza as "cardboard" became loyal fans. Sales soared, and Domino’s evolved from a brand known for fast delivery to one that’s loved for its quality.
Moving from good CX to great often starts with the courage to confront your shortcomings and the commitment to change. Domino’s proved that with a little honesty and a lot of hard work, feedback can become your greatest tool for growth.
Comments